AI moved the comms goalposts again last week—from Amazon’s “agentic” bots that build campaigns on autopilot to CEO avatars starring in earnings calls and TikTok’s virtual creators driving real‑world sales. I’ve rounded up the biggest shifts, plus what they mean for content, exec comms, crisis response, and more.Grab the digest, gut‑check your playbook, and step into Monday ready to outpace the hype.