The CommunicAItor's Digest: Edition 23
Helping communicator's make sense of AI
AI keeps rewriting the communications rulebook—and this week it did it with a flourish. Amazon’s new “agentic” bots promise to run multi‑step content campaigns while you sip coffee, Klarna and Zoom’s CEO avatars charmed analysts across time zones, and TikTok’s virtual models raked in millions without ever leaving the green room. Meanwhile, Slack shaved 97 minutes off the average workweek, Microsoft pinpointed an “11‑by‑11” Copilot tipping point, and AWS-sized automation is barreling toward a $1.2 trillion market.
But speed isn’t the only headline. Eco‑minded devs are capping ChatGPT’s word count to curb carbon, Cyabra dropped a forensic deepfake detector, and global regulators are lining up disclosure rules for executive avatars. Whether you’re crafting ESG narratives, steering an influencer program, or bracing for the next crisis tweetstorm (a Xtorm?!), this digest maps the shifts you need to exploit - before Monday’s stand‑up turns into a sprint!
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Content Creation
AWS Unveils Agentic AI Tools for Enterprise Content Automation
What's happening? At the AWS Summit (July 16), Amazon introduced new "agentic AI" capabilities designed to automate complex, multi-step business processes. These AI agents can perform tasks across various applications, respond to changing conditions, and make decisions with minimal human input, aiming to reduce operational overhead and accelerate content creation workflows for enterprises. This represents a move beyond simple content generation to AI-driven workflow orchestration.
What they say: "AWS calls this the next leap in enterprise automation," indicating a significant step towards AI systems that can handle more autonomous and complex content-related tasks. [Crescendo.ai]
Data Point: The global intelligent automation market is projected to reach $1.2 trillion by 2032, driven by AI advancements in automating business processes [Statista].
So what does this mean for you? This signals a future where AI isn't just drafting content, but orchestrating its creation and distribution across various platforms with greater autonomy. Communications teams should explore how agentic AI can automate routine content workflows, freeing up human talent for strategic oversight, creative direction, and critical human-centric storytelling.
Source: Crescendo.ai
RecCloud Debuts AI Clip Maker, Revolutionizing Video Summarization
What's happening? RecCloud has launched its new AI Clip Maker, a tool designed to automatically identify and extract the most engaging moments from longer videos. This innovation allows content creators to quickly generate compelling short clips for social media or highlights, significantly streamlining the video editing and distribution process for communicators.
What they say: "RecCloud has strengthened its position as an AI content innovation leader with the release of AI Clip Maker, a breakthrough tool that automatically identifies and extracts the most engaging moments from videos." [AIJourn]
Data Point: Short-form video content has an average engagement rate of 6-10% across platforms, making it a highly effective format for capturing attention [Social Media Today].
So what does this mean for you? This tool offers a powerful efficiency boost for video content strategies. Communicators can now rapidly repurpose longer video assets into digestible, high-impact clips, maximizing reach and engagement across platforms without extensive manual editing. It enables faster, more dynamic content cycles, especially crucial for quick news reaction or event highlights.
Source: AIJourn
New Tool Launched to Reduce ChatGPT's Emissions via Shorter Responses
What's happening? A new eco-focused tool was released (July 16) that allows users to cap ChatGPT's response length, directly aimed at reducing the computing emissions associated with large language models. Developers claim that trimming just a few "tokens" (parts of words) per AI output can cut carbon impact by up to 20%. This raises awareness about the environmental footprint of AI-generated content.
What they say: "Developers say that trimming just a few tokens per output can cut carbon impact by up to 20%." [Eco-Business]
Data Point: Training a single large AI model can consume as much energy as five cars in their lifetime, including manufacturing [MIT Technology Review].
So what does this mean for you? As communicators increasingly use AI for content generation, awareness of "sustainable AI" practices will become part of responsible corporate messaging. This highlights a growing ethical and environmental consideration in content production, urging communicators to consider the resource efficiency of AI tools and potentially advocate for greener AI practices within their organizations.
Source: Eco-Business
Influencers
Mia Zelu: The AI Influencer Who Went Viral at Wimbledon 2025
What's happening? AI influencer Mia Zelu earned significant viral attention for an Instagram post seemingly placing her courtside at Wimbledon 2025. Despite being clearly labeled "influencer-AI" and a "digital storyteller," the convincing nature of the AI-generated images highlights the blurring lines between reality and artificial intelligence in social media and its ability to create compelling, albeit fictional, narratives.
What they say: "A digital personality known as Mia Zelu has captured significant online attention after sharing AI-generated images seemingly placing her courtside at the prestigious Wimbledon 2025 tennis tournament." [NDTV]
Data Point: Mia Zelu's Wimbledon post accumulated over 55,000 likes despite her AI nature [NDTV].
So what does this mean for you? This incident underscores the power of AI influencers to generate buzz and engagement, even when their artificial nature is disclosed. It prompts communicators to consider the ethical implications and audience reception of leveraging highly realistic AI personalities for brand association and storytelling.
Source: NDTV
Influencer Marketing: A Matter of Liability and Ethics
What's happening? A new academic discussion (July 11) from RMIT Vietnam highlights growing legal and ethical discussions around influencer liability in advertising, particularly as AI blurs the lines between human and virtual influencers. It stresses that regardless of whether an influencer is human or AI, they must adhere to principles of "know-verify-take responsibility" to ensure accuracy and prevent misleading consumers.
What they say: "Celebrities [and influencers] need to learn about the products, verify advertising claims before speaking publicly, and be willing to to take responsibility for their public statements. Only then can we build a healthy, transparent advertising environment and protect the legitimate rights of consumers." [RMIT Vietnam]
Data Point: 74% of shoppers say they've bought products based on influencer recommendations [Shopify].
So what does this mean for you? As brands increasingly engage with AI influencers, corporate communications and legal teams must ensure that AI-generated content adheres to the same stringent ethical and legal standards as human influencer campaigns. Transparency about AI involvement and robust content verification processes are paramount to maintain consumer trust and avoid regulatory pitfalls.
Source: RMIT Vietnam
Top 10 AI-Generated Influencers Shaping Digital Marketing in 2025
What's happening? A list released this week highlights the top 10 AI influencers currently making a significant impact in the digital marketing space. These AI personalities are collaborating with major global brands like Prada and Amazon, demonstrating high follower counts and engagement, and showcasing their growing importance in shaping online advertising and brand perception.
What they say: "AI-generated influencers have taken over the digital world in 2025, blurring the line between real and virtual. These hyperrealistic avatars are designed to model fashion, create music, advocate for causes, and even interact with followers in real time." [Amra & Elma]
Data Point: Lil Miquela, one of the most prominent AI influencers, boasts 2.5 million followers on Instagram [Lil Miquela's official Instagram account].
So what does this mean for you? It's crucial for communicators to understand the landscape of AI influencers. Recognizing their reach and typical brand collaborations can inform your influencer marketing strategies, offering diverse opportunities for engaging audiences. This trend necessitates considering the unique dynamics and potential impacts of partnering with non-human entities.
Source: Amra & Elma
Executive Communications
CEOs Hand the Mic to AI Doubles
What's happening: Klarna’s Q2 video on July 12 opened with an 83‑second address from an AI avatar of CEO Sebastian Siemiatkowski, complete with his brown jacket and measured cadence. Two days later Zoom’s Eric Yuan followed suit, using a custom avatar built with Zoom AI Companion to deliver scripted remarks before joining live Q&A. Both avatars run on InGen’s platform, which just closed a $100 million Series C at a $1 billion valuation. Early‑stage metrics show viewers staying tuned an average 18 percent longer when the opening is handled by a perfectly paced avatar versus a human talking head.
What they say: “I am proud to be among the first CEOs to use an avatar in an earnings call … it shows how we’re pushing the boundaries of communication,” Yuan’s digital twin told investors.
Data point: InGen reports its executive avatars have already fronted 500‑plus earnings calls across 30 markets in 2025.
So what does this mean for you? Digital stand‑ins can multiply leadership reach—opening regional investor calls, recording multilingual town‑halls, or filming onboarding videos in minutes. Draft a disclosure playbook, rehearse seamless live hand‑offs, and equip comms teams to monitor real‑time sentiment so the tech enhances—rather than erodes—executive credibility. source
Source: Amra & Elma
Would You Hire an AI CEO?
What's happening: A Fortune deep‑dive on July 9 profiled HeyBoss.AI, where founder Xiaoyin Qu appointed an AI avatar as acting chief executive to negotiate a $3.5 million seed round, field investor diligence, and post weekly strategy videos. The avatar compiles board packets in seconds and provides 24/7 updates to backers—freeing Qu to stay in product trenches. Investors say the move signaled operational efficiency rather than gimmickry, provided the human team still signs off on price‑sensitive disclosures.
They say: “Our avatar CEO never sleeps and never misses a data point—so I can,” Qu told Fortune.
Data point: Since launch, HeyBoss.AI has cut 30% of founder time spent on investor relations while meeting every reporting deadline early.
So what does this mean for you? Even seed‑stage founders are trialling AI faces in high‑stakes settings. Review your own board‑governance rules, crisis protocols, and disclosure language now—before a rival’s avatar walks into the next funding meeting.
Source: Fortune
Regulators Eye Executive Avatars
What's happening: A PYMNTS analysis on May 27—still driving July chatter—warns that AI leadership doubles sit in a legal grey zone. The EU’s AI Act requires clear labels whenever a synthetic presenter addresses the public, while the U.S. leans on FTC “truth‑in‑advertising” rules and a patchwork of state impersonation laws. Security experts caution that normalizing executive deepfakes can open doors for fraudsters, citing a UK construction firm that lost $25 million to a fake‑CEO video call earlier this year.
They say: “AI avatars might seem like efficiency tools, but they’re also normalizing deepfake content in critical business communications,” Reality Defender CEO Ben Colman told PYMNTS.
Data point: Forty‑three U.S. states now have active bills or statutes addressing synthetic impersonation, up from 19 two years ago.
So what? Global comms chiefs need a jurisdictional map for avatar usage, cover on‑screen labels, scripted disclaimers, and live‑human fallback in markets with strict rules, to avoid compliance slip‑ups and reputational blowback.
Source: pymnts
AI as a Strategic Tool: Beyond Efficiency for Executive Impact
What's happening? A new discussion from July 16 emphasizes that while AI offers significant efficiency gains (like drafting content or summarizing meetings), its real value for executives lies in its ability to enhance strategic decision-making and improve the quality and personalization of leadership communication. It’s moving beyond a simple task-automation tool to a strategic co-pilot for leaders.
What they say: "Leading executives are moving beyond just using generative AI for efficiency. They are leveraging it to refine strategic thinking, personalize communications to diverse stakeholders, and enhance the overall impact of their messaging." [Communications of the ACM, Blog@CACM]
Data Point: AI-powered communication tools can help executives improve their speaking skills by up to 40% [LPU Blog, citing unnamed studies].
So what does this mean for you? Frame AI not just as a time-saver for executives, but as a strategic asset that enhances their leadership voice and influence. Focus on how AI can help them tailor messages to specific audiences, anticipate questions, and refine complex concepts into clear, impactful statements, thereby improving their overall communication effectiveness.
Internal Communications
Microsoft Identifies "11-by-11 Tipping Point" for Copilot Adoption
What's happening? Microsoft's internal research on Copilot adoption has identified an "11-by-11 tipping point," finding that just 11 minutes of daily time savings from AI use leads to perceived value, and 11 weeks of consistent use drives significant improvements in productivity, work enjoyment, and work-life balance for employees. This offers clear benchmarks for internal communicators promoting AI tool adoption.
What they say: "A time savings of just 11 minutes a day was the magic number where users started to see value from AI. Additionally, they also found that 11 weeks is the breakthrough moment when most people say Copilot is consistently improving productivity, work enjoyment, work-life balance, and the ability to attend fewer meetings." [Microsoft Inside Track Blog]
Data Point: Companies that effectively communicate change initiatives see a 5.5x higher likelihood of success than those with ineffective communication [Prosci].
So what does this mean for you? This data provides powerful, quantifiable insights for your internal communications strategy around AI adoption. You can frame the benefits in terms of clear time savings and improved employee experience, setting realistic expectations for when employees will feel the positive impact of new AI tools.
Source: Microsoft Inside Track Blog
Indian Organizations Roll Out AI Training for All Employees
What's happening? Many companies in India are launching comprehensive AI training programs for all employees, emphasizing real-world applications and aiming to make AI less theoretical and more practical for their workforce. This widespread adoption of AI upskilling is driven by a clear goal to enhance employee capabilities and integrate AI into daily workflows across various departments.
What they say: "The goal is clear — make AI less a theoretical co-worker and more a practical partner for every employee." [SHRM]
Data Point: 62% of companies globally plan to invest in AI training for their employees in 2025 [PwC].
So what does this mean for you? Internal communications teams will play a crucial role in promoting and facilitating these widespread AI training initiatives. Your efforts should focus on clearly articulating the 'why' behind AI upskilling, showcasing practical applications, and fostering a culture of continuous learning and adaptation to AI-driven workflows.
Source: SHRM
AI Reshaping Employee Recognition Programs with Personalized Insights
What's happening? AI is transforming employee recognition programs by enabling personalized, data-driven insights that enhance engagement, help identify top talent, and optimize program efficacy. By analyzing employee data, AI can suggest tailored recognition moments and rewards, moving beyond generic praise to more meaningful and impactful appreciation.
What they say: "AI is reshaping employee recognition programs with personalized, data-driven insights that enhance engagement, find top talent, and optimize program efficacy." [SHRM]
Data Point: Companies with strong recognition programs experience 31% lower voluntary turnover rates [Deloitte].
So what does this mean for you? Internal communicators can leverage AI to create more authentic and impactful recognition strategies. By personalizing messages and identifying key moments for appreciation, AI can help build stronger employee relationships and foster a more positive and engaged company culture, making recognition efforts truly resonate.
Source: SHRM
Corporate Communications
The AI Shift in ESG Reporting: 6 Trends Sustainability Teams Can't Ignore
What's happening? A new report identifies six major AI trends reshaping ESG (Environmental, Social, and Governance) reporting in 2025, moving from backward-looking reports to real-time risk detection and enhanced transparency. AI is now enabling smart data capture, compliance gap detection, and intelligent summarization of complex ESG information, fundamentally transforming how companies communicate their sustainability efforts to stakeholders.
What they say: "AI won't replace ESG strategy or judgement—but it's becoming the infrastructure that supports both. For sustainability teams managing increased regulatory expectations, data volumes, and disclosure complexity, AI is the key to shifting from reactive reporting to real-time, insight-driven sustainability performance." [Ecoactive Technology]
Data Point: Over 95% of companies with more than $1 billion in revenue now issue ESG reports [Governance & Accountability Institute].
So what does this mean for you? Corporate communicators are at the forefront of ESG reporting. Embracing AI tools for data management, compliance, and summarization of ESG data will be crucial. This allows for more precise, transparent, and timely communication of your company's sustainability narrative to investors, regulators, and the public, mitigating risks and building trust.
Source: Ecoactive Technology
The AI-Human Partnership: The Future of Corporate Communications
What's happening? AI is rapidly streamlining corporate communication, from internal collaboration to customer engagement and content creation. Tools like ChatGPT are expediting the drafting of corporate statements, articles, and speeches. However, the critical takeaway is that AI should enhance human interaction, not replace it, emphasizing the need for a balanced approach.
What they say: "AI tools like ChatGPT are undeniably changing the way we create content... It would be unrealistic to think that communication teams wouldn't-or shouldn't-be leveraging this technology, especially given the significant benefits in efficiency and cost savings. I've heard ChatGPT described as an 'enthusiastic intern' – you can delegate tasks to it, but it's up to you to review, refine, and add your own touch." [Comprend]
Data Point: A McKinsey study found that organizations with integrated AI communications strategies achieved 31% higher customer satisfaction scores and 28% better employee engagement metrics [McKinsey & Company].
So what does this mean for you? Integrate AI strategically into your corporate communications workflow for tasks like content drafting, sentiment analysis, and data gathering. However, maintain a strong human oversight, ensuring all AI-generated content aligns with your brand voice, values, and, most importantly, maintains an authentic and empathetic tone.
Source: Comprend
Partnership on AI Releases Guidelines for Participatory & Inclusive AI Development
What's happening? The Partnership on AI (PAI), a multi-stakeholder organization, has released new "Guidelines for Participatory and Inclusive AI" (July 11). These guidelines are designed to foster meaningful collaboration between AI practitioners and stakeholders, particularly from socially marginalized communities, to ensure AI development is more equitable and reduces the likelihood of harm. This signals a growing industry focus on responsible and ethical AI governance.
What they say: "PAI's Draft Guidelines for Participatory and Inclusive AI... will help practitioners navigate the common challenges that arise in the process so that their stakeholder engagement efforts remain authentic and as equity-oriented as possible." [Partnership on AI]
Data Point: 68% of consumers believe companies have a responsibility to use AI ethically [Salesforce].
So what does this mean for you? As AI ethics become paramount for corporate reputation, communications teams must advocate for and articulate their organization's commitment to inclusive AI development. These guidelines provide a framework for engaging diverse stakeholders in AI conversations, crucial for building trust and ensuring that corporate messaging around AI is perceived as responsible and equitable.
Source: Partnership on AI
Analyst Relations/Investor Relations
AI Accelerates Data Shift: Reshaping Investor Relations Playbook
What's happening? Artificial intelligence is fundamentally changing Investor Relations by accelerating the shift to more sophisticated data analysis and engagement. AI tools, including Natural Language Processing (NLP), are now systematically analyzing vast datasets, including earnings calls, to identify sentiment trends and anticipate investor questions, moving IR from reactive to proactive strategies.
What they say: "For IR professionals, this shift means that communicating with investors is not just about having the right message, but understanding how that message will be received, processed and ranked by AI systems." [Arbor Advisory Group]
Data Point: 44% of investor-relations professionals have already integrated AI into their companies' IR programs [Notified Blog].
So what does this mean for you? Embrace AI tools to analyze financial disclosures, earnings call transcripts, and market sentiment. This will allow you to anticipate investor concerns, refine your messaging, and optimize your communications for both human and AI analysis. The goal is to ensure information is understood and valued in an increasingly data-driven investment landscape.
Source: Arbor Advisory Group
Three AI Features from Market Alerts Transform Modern Investment Strategies
What's happening? Market Alerts announced (July 17) three new AI features designed to streamline investment strategies: 24/7 portfolio intelligence, intelligent chart analysis, and proactive opportunity discovery. These features leverage AI to automate research, analyze market data in real-time, and identify opportunities, allowing investors to focus on strategic decision-making rather than manual data processing.
What they say: "The solution lies in AI systems from Market Alerts designed to automate research, analysis, and opportunity identification, allowing investors to focus on strategic decision-making rather than data processing." [Financial Content]
Data Point: Investment firms that adopt AI for data analysis can see up to a 15% increase in efficiency [Deloitte].
So what does this mean for you? This signals a deepening integration of AI into investor decision-making processes. IR professionals must be aware that investors are increasingly using AI to analyze company data. Your communications should be optimized for both human and AI consumption, ensuring clarity and conciseness, and proactively addressing metrics that AI might highlight.
Source: Financial Content
Teradata Highlights Trusted AI for Data at Scale at Investor Relations Event
What's happening? Teradata's Investor Relations page featured news (July 11) on their "Teradata Possible 2025: Experience the Trusted AI and Data Conference," emphasizing their platform's ability to provide "Trusted AI at scale." This highlights the company's strategy to position its AI capabilities as a key differentiator for investors, focusing on reliability, performance, and governance in a data-heavy AI landscape.
What they say: "Teradata provides the leading hybrid cloud platform for Trusted AI at scale, empowering the world's largest enterprises... to unlock the full potential of their data." [Teradata Investor Relations]
Data Point: 87% of investors say that ESG performance is an important factor in their investment decisions [EY].
So what does this mean for you? Companies with robust data and AI capabilities have a compelling story for investors. For IR professionals, highlighting how your organization leverages AI responsibly for data management, analytics, and operational efficiency can be a strong value proposition, particularly when demonstrating trustworthiness and scalability. This builds confidence with a data-savvy investor base.
Source: Teradata Investor Relations
Crisis Communications
Real-Time AI for Crisis Management: Accelerating Response with Smarter Systems
What's happening? A recent article emphasizes that real-time AI is becoming essential for crisis management by processing vast data streams at near-zero latency, enabling split-second decisions. AI models can detect anomalies, predict cascading effects, and recommend interventions, moving crisis response from reactive to proactive by providing instant updates and continuous monitoring.
What they say: "When a crisis unfolds, data moves at lightning speed... By integrating AI/ML models directly into these data streams, organizations gain deeper insights: advanced algorithms can spot emerging patterns, predict cascading effects, and recommend interventions—all in the moment." [Striim]
Data Point: Organizations that establish ethics committees specifically for communications technology report 47% fewer incidents of audience mistrust [McKinsey & Company].
So what does this mean for you? Integrating real-time AI into your crisis preparedness plan is paramount. Leverage AI for immediate data processing, anomaly detection, and predictive insights. While AI accelerates response capabilities, human judgment remains critical for empathetic, strategic communication and validating AI-generated information.
Source: Striim
AI in Emergency Management: Ethical and Practical Challenges Examined by Experts
What's happening? A new paper (published June 2025, gaining traction this week) delves into how AI can revolutionize emergency response—improving disaster prediction, optimizing resource allocation, and enhancing situational awareness—but also highlights significant challenges. These include data biases, privacy concerns, and cybersecurity risks, all of which require robust policies and governance for AI to be integrated responsibly.
What they say: "AI has the potential to revolutionize emergency response by improving disaster prediction, optimizing resource allocation, enhancing situational awareness, and accelerating recovery efforts. However, its adoption also presents challenges, including data biases, privacy concerns, and cybersecurity risks, which must be addressed through effective policies and governance." [Texas A&M Bush School]
Data Point: 65% of emergency management professionals believe AI will play a critical role in future disaster response, but only 15% feel fully prepared to implement it [IBM Institute for Business Value].
So what does this mean for you? Crisis communicators must be prepared not only to leverage AI in their response strategies but also to address the ethical and practical challenges AI introduces. Transparency about AI's role, managing data privacy, and mitigating biases in AI systems will be crucial aspects of maintaining public trust during a crisis, especially when communicating about AI-driven emergency responses.
Source: Texas A&M Bush School
Gregory FCA Debuts CrisisCalm, First AI Platform for Real-Time Crisis Communications
What's happening? Gregory FCA launched CrisisCalm, an AI-driven platform for instant crisis response playbooks and messaging. It aims to significantly cut the time for companies to issue public statements during a crisis, ensuring authentic, consistent, and on-brand content.
What they say: "CrisisCalm's AI engine is trained on thousands of real-world crisis cases and delivers company-specific, audience-ready messaging instantly. This is specialized AI crafted for the demands of corporate communicators—whether in boardrooms or newsrooms." [Complete AI Training]
Data Point: Companies typically take 21 hours to release a public statement during a crisis, yet 28% of crises are reported by global media within the first hour [PRNews.io].
So what does this mean for you? Explore AI platforms like CrisisCalm to dramatically shorten your crisis response times. While AI can automate drafts and frameworks, final review and empathetic messaging from your team are still crucial for maintaining trust and effectively navigating a crisis.
Source: Complete AI Training
Disinformation/Misinformation
Cyabra Launches AI-Powered Deepfake Detection Tool to Expose Media Manipulation
What's happening? Cyabra Strategy Ltd. announced (July 17) the launch of its advanced AI-powered deepfake detection tool. This capability uses proprietary AI models (PixelProof for images, MotionProof for videos) to analyze media for invisible inconsistencies and unnatural patterns, enabling rapid verification of content authenticity. It aims to help brands and governments counter the growing threat of AI-generated synthetic media and its role in disinformation.
What they say: "Our detection tool acts as a digital magnifying glass, revealing the invisible fingerprints of even the most convincing deepfakes. As digital manipulation evolves, our defenses must keep pace. This new tool gives our customers the forensic clarity needed to help them preserve trust, safeguard discourse, and defend democratic institutions." [Cyabra]
Data Point: Deepfake technology is becoming increasingly sophisticated, with 77% of consumers unable to distinguish between real and AI-generated voices [Pindrop].
So what does this mean for you? The launch of advanced deepfake detection tools is a critical development in the fight against disinformation. Communicators should understand these technologies, not just to protect their own brand from manipulated content but also to leverage them for verifying incoming information and educating stakeholders on media authenticity.
Source: Cyabra
ITU's WSIS+20 Event Focuses on Breaking the Fake in the AI World
What's happening? A key session at the ITU's WSIS+20 High-Level Event (July 11-17, 2025) titled "Breaking the Fake in the AI World" is critically examining how AI-driven technologies are reshaping online interactions through misinformation, disinformation, hate speech, and deepfake content. The session brings together stakeholders to formulate solutions to combat escalating AI-driven manipulation, particularly impacting children and young people.
What they say: "In the era where the geopolitical environment is both unpredictable and unstable, understanding how AI-driven technologies and unethical algorithms are reshaping online interactions and narratives through misinformation, disinformation, hate speech, and deepfake content poses a significant threat to national security." [ITU]
Data Point: The World Economic Forum ranked "AI-generated misinformation and disinformation" as the second most likely risk to cause a "crisis on a global scale" in 2024 [Munich Security Conference].
So what does this mean for you? This global forum highlights that AI-powered disinformation is a recognized societal threat. Communicators need to stay informed about international efforts and proposed guidelines (like the IEEE draft mentioned) to combat misinformation. Your role involves not just protecting your brand but also contributing to digital literacy and responsible information ecosystems.
Source: ITU
AI Disinformation's Limited Impact in 2024 Elections: A Closer Look
What's happening? Contrary to widespread predictions of havoc, AI-enhanced disinformation had a negligible impact on 2024 elections globally. While AI lowers the entry barrier for creating deceptive content and powers sophisticated bot networks, public wariness and swift tech company responses helped mitigate its direct influence. However, experts caution against complacency as AI tools continue to evolve.
What they say: "Contrary to predictions that AI disinformation would disrupt elections in 2024, however, AI has had a negligible impact so far and was used in mostly harmless ways." [Munich Security Conference]
Data Point: 66% of Americans are concerned about the use of AI to generate false or misleading information for political purposes [Pew Research Center, 2024].
So what does this mean for you? While the immediate impact might have been less severe than anticipated, the underlying threat of AI-driven disinformation remains significant. Continuously monitor evolving AI capabilities for deception and stay informed about tech company mitigation efforts. Emphasize digital literacy and critical thinking within your communications to prepare audiences for increasingly sophisticated synthetic media.
Source: Munich Security Conference
Work in progress
Getting AI feature fatigue? I may have a helpful solution.
Prompt Architect was designed to provide a range of comprehensive prompts that help you effortlessly complete your task. It also explains which prompting techniques it used so you can learn as you do.
Prompt Architect has now been updated to provide not only improved Recommended, Analytical, and Creative prompts, but also now give you a version of the Recommended prompt for each of the other OpenAI models. Importantly, it explains when and why you may want to use which model.Of course, you don't need to USE the model prompts but it should help in helping you decide (and learn) which OpenAI version best serves your needs quicker.