AI is across every comms layer; selfie briefings, budget bots, synthetic riots. Credibility now pivots on two skills: harnessing the tech at speed and proving you did so responsibly. It's still experimental in most cases, but each week there are more and more examples across each area of the comms discipline. Before long, this will be routine for all. Then, once we're comfortable, agents will present an entirely new challenge - do some or any of these processes even make sense? And, when it comes to coverage, are we paying enough attention to understand the implications of GEO (Generative Engine Optimization) on how we prepare and pitch coverage?There's a lot to cover in Edition 17. Enjoy.#ai #generativeai #comms #communications #publicrelations