The CommunicAItors Digest: Edition 2
Keeping you up-to-date with the impact of AI on communications
Huge thanks to everybody who provided feedback or subscribed to Edition 1. Hopefully, this will keep you iformed of the many ways in which AI is impacting the PR, Communications, and Communications space. This week’s most interesting stories:
Content Creation
A new course on AI Applications in Public Relations has been launched by New Mexico State University Global Campus, examining AI's role in media monitoring, content creation, crisis management, audience engagement, personalization, and data analytics. [Source]
Renderforest, an AI-powered text-to-video tool, is revolutionizing content creation by making video production faster, more accessible, and cost-effective for businesses, marketers, and creators. [Source]
NAB Show 2025 is placing AI at the center of discussions on content creation, distribution, and audience engagement in the media and entertainment industry. The event will feature AI-focused programming, workshops, and exhibitors showcasing AI-powered tools for media professionals. [Source]
The rise of AI-generated press releases and social posts is making it essential for PR professionals to refine and personalize AI output to stand out in an increasingly crowded content landscape. [Source]
*NEW* Influencers
AI Instagram influencers are rapidly gaining popularity as brands turn to virtual personalities for digital marketing. Unlike human celebrities, AI influencers offer highly personalized, consistent content that can be programmed to align perfectly with brand values. They provide better engagement and control over messaging, as seen with successful AI influencers like Lu do Magalu and Lil Miquela, who work with major brands and advocate for social causes. [Source]
But should brands work with “fake” influencers? [Source]
Executive Communications
Over half of C-level leaders spend more than an hour each day dealing with ineffective communication, leading to increased adoption of AI solutions to address language barriers in global businesses. [Source]
RingCentral's "Trends 2025" report reveals that 97% of organizations plan to increase AI investment in business communications over the next 3-5 years, focusing on areas like voice data analysis and fraud prevention. [Source]
Internal Communications
Internal language barriers are leaving global companies struggling to effectively move business forward, with The Netherlands (31%) and France (25%) reporting the highest pressure to support communication between teams speaking different languages. AI is being used to support in-house translation teams (31%) and embed AI into key products (26%) to improve internal communication efficiency. [Source]
A 2024 Forbes study found that half of all knowledge workers struggle with communication challenges in the workplace, aligning with DeepL's findings on internal language barriers within multinational organizations.
Media Relations
AI-powered tools are revolutionizing media monitoring and sentiment analysis, allowing PR professionals to track trends, identify emerging issues, and predict shifts in public opinion with remarkable accuracy. [Source]
Automation is streamlining tasks like drafting press releases, scheduling social media posts, and responding to inquiries, allowing PR teams to focus on more strategic initiatives. [Source]
Corporate Communications
Companies are increasingly utilizing Language AI solutions alongside external translation agencies (32%) to solve urgent communication issues and minimize challenges associated with cross-cultural communication, particularly in highly regulated industries. [Source]
A report by Gartner in late 2024 suggests that by using AI-powered platforms that consolidate and govern communication channels, businesses can gain a unified, searchable record of discussions across the entire business, all while ensuring compliance. [Source]
Misinformation
A new report by Euractiv (funded by the EU) explores the growing impact advancements in AI have had in the spread of disinformation, enabling both state and non-state actors to manipulate narratives and destabilize democracies such as the Russian effort to influence German elections. [Source]
As AI adoption increases in PR, there's a growing emphasis on human oversight to maintain authenticity and originality in communications, with creativity and brand voice consistency becoming more critical. [Source]
That’s all for this week, hope you found some of it helpful!