The CommunicAItor's Digest: Edition 11
Helping you stay up-to-date with the impact of AI on communications
The AI content floodgates are wide open—avatars, auto-music, deepfake threats, and comms strategy evolving fast. I pulled together the sharpest reads across media, marketing, and the C-suite into one digest. Your next move? Learn from it before someone else does!
Enjoy!
Content Creation
Adobe Backs Synthesia to Double Down on AI Video Cloning Adobe has invested in Synthesia, a startup famed for AI-generated avatars and synthetic video creation. This signals Adobe’s intent to go beyond static assets and embrace scalable, avatar-led content production. For comms pros, it’s a cue to explore hyper-personalized, avatar-driven storytelling at scale—think explainer videos, internal training, or regionalized comms without reshoots. Source
Canva’s Visual Suite 2.0 Wants to Be the Creative Operating System Canva just upgraded from a design tool to a full-on creative command center. With AI spreadsheets, workspace integrations, and advanced brand kits, it’s clear Canva’s gunning for enterprise workflows. The platform now serves as a lightweight but powerful comms hub—ideal for lean teams managing internal visuals and social content without drowning in platforms. Source
L’Oréal Taps Google Cloud to Create Generative Beauty Content L’Oréal’s teaming up with Google Cloud to generate beauty marketing content at scale. The partnership blends product data with generative AI to craft visuals and copy for campaigns. It’s a smart move—one that positions content as a data-backed engine for creativity. For marketers, it’s a case study in how AI can keep messaging fresh without losing brand DNA. Source
YouTube Leans Into AI-Powered Music for Creators YouTube is testing AI-generated music tracks tailored to video content, aiming to democratize music creation for creators. This is another push toward lowering the creative barrier—especially useful for brand and influencer partnerships where licensing can stall timelines. Audio becomes one more layer of creative storytelling now within reach. Source
Branded Content Finds a Home in AI-Generated Videos AI-generated videos are moving past novelty into brand storytelling, with branded content emerging as a powerful use case. The key? Authenticity. While AI accelerates production, the real win is content that still feels human and narrative-driven. For comms teams, the takeaway is to balance automation with emotional resonance. Source
Kate O’Neill on the Future of Content Governance Tech humanist Kate O’Neill makes the case for strategic content governance in the AI age. As content generation scales, so do risks around tone, accuracy, and brand control. Comms leaders need to build policies that evolve with the tech—think style guides with AI fluency and governance that feels more like GPS than handcuffs. Source
Dimension Launches Full AI Content Pipeline Production house Dimension has launched an end-to-end AI pipeline for content creation—covering script to screen with AI in every phase. This removes traditional bottlenecks and brings agile production to the forefront. For brands, this opens doors to episodic storytelling and real-time reactive content without Hollywood timelines. Source
Deloitte Predicts AI-Led Creativity Boom in TMT 2025 Forecast Deloitte’s latest TMT report highlights AI as a creativity amplifier, not a job killer. The focus is on augmentation—tools that expand what’s possible rather than replace people. This supports a shift in comms where AI is seen as a strategic partner, enabling deeper engagement through faster iteration and better insights. Source
TikTok and Filmora’s AI Emoji Fusion Sparks Creative Wave TikTok’s emoji trend and Wondershare Filmora’s new AI-powered emoji tool reflect how generative visuals are becoming shorthand for expression. This visual vernacular opens up new forms of micro-storytelling—especially powerful for youth-focused or mobile-first campaigns. Source
Influencers
Sprout Social Supercharges Influencer Marketing with AI Sprout Social is layering AI into its influencer platform, with smarter discovery, performance tracking, and audience insights. The goal? Take the guesswork out of who to work with and why. For brands, this levels up influencer strategy from gut-feel to data-driven—meaning partnerships get more strategic, measurable, and aligned with campaign goals. Source
AI-Generated Influencers Spark New Identity Questions Nikki Bellini, a Miami influencer revealed to be AI-generated, is reigniting debates around identity, authenticity, and disclosure. For comms teams, it’s a wake-up call: the lines between creator and creation are blurring. Expect audiences to demand more transparency—and expect regulators to start caring, too. Source
Snapchat Taps Into AI Lenses for Branded Collabs Snapchat is pushing sponsored AI Lenses, giving brands a new way to connect through interactive, AR-powered experiences. These aren't just gimmicks—they're sticky, immersive, and natively viral. For campaigns targeting Gen Z, this is prime real estate for brand play that feels personal, not pushy. Source
Rise in AI-Assisted Scams Raises Influencer Risk Profile As AI-powered scams grow, influencers—especially those with large, trusting audiences—are becoming prime targets and unwitting conduits. Comms and influencer teams need to think beyond brand fit and start vetting for digital hygiene. Fraud prevention isn’t just a security issue anymore; it’s a brand safety imperative. Source
Executive Communications
C-Suite Isn’t Waiting Around—They’re Leading AI Adoption Execs aren’t just approving AI budgets—they’re driving strategy. This piece highlights how top leaders are spearheading AI integration across operations and customer experience. For comms, this means AI narratives are now boardroom-level stories. Messaging needs to match that tone: less tech spec, more transformation. Source
What Communicators Want in 2025? More Strategy, Less Chaos A fresh pulse from Ragan shows communicators are hungry for AI that actually saves time, clearer exec alignment, and better measurement tools. Basically, less whack-a-mole, more purposeful storytelling. It’s a reminder that AI is only as good as the strategy guiding it—shiny tools won’t fix unclear direction. Source
91% of Global Execs Are Scaling AI—But Are Teams Ready? Executives worldwide are going all-in on AI, with budgets and adoption accelerating fast. But there’s a tension here: scaling tech is outpacing upskilling. Comms has a unique role to play bridging that gap—turning executive vision into practical, human language that helps teams keep pace. Source
Deepfake Threats Put Pressure on Executive Messaging As AI-generated deepfakes become more convincing, executives face a new credibility minefield. This isn’t hypothetical anymore—it’s a reputation risk. Crisis comms needs to expand its playbook to include AI verification protocols and real-time rebuttal strategies, especially for high-profile leaders. Source
Internal Communications
AI Is Shaping the Rise of the ‘Communications Engineer’ PR’s next evolution isn’t just about media—it’s internal, technical, and AI-literate. The “communications engineer” is emerging as a hybrid pro who marries messaging with systems thinking. As orgs adopt AI tools for everything from HR to workflows, internal comms needs to evolve from newsletter central to operational glue. Source
Shopify Memo Leak Underscores Comms-Trust Breakdown A leaked Shopify memo has reignited the debate around tone-deaf leadership comms and how internal messages are weaponized in public. The takeaway? Every internal note is a potential external headline. Comms strategy must now include scenario planning for leaks and tone recalibration under stress. Source
Automattic Employees Say Internal Watermarks Target Whistleblowers Automattic’s use of watermarks in internal messages to trace leaks has triggered employee backlash. While it's framed as a security measure, it risks breeding distrust. This shows the delicate balance internal comms must strike—protection without paranoia, transparency without surveillance vibes. Source
Investor / Analyst Relations
Regtech Gets a Glow-Up with AI Storytelling One company is using AI to demystify regtech, turning dense compliance talk into digestible, engaging content. It’s a signal that IR isn’t exempt from the content revolution. If your investor decks are still PDFs full of jargon, this is your sign to rethink format and delivery. Source
Private Banks Look to Tech to Woo Gen Z Wealth Gen Z wants personalized, tech-forward financial experiences—so private banks are pivoting fast. Comms here has a dual role: translating traditional value props into digital language, and showcasing tech adoption without alienating legacy clients. It’s a tightrope, but a lucrative one. Source
AI Search Loves Press Releases—Don’t Bury the Lead New data shows AI-powered search engines prioritize well-structured, info-rich press releases. For IR pros, this makes SEO strategy non-negotiable. It’s not just about writing for humans anymore—machines are stakeholders too. Headline clarity, metadata, and embedded context now directly influence visibility. Source
Marketing Analysts Take Center Stage in AI-Driven IR Marketing analysts are becoming strategic players in investor storytelling as AI demands more insight from data. For IR teams, this means building cross-functional bridges with analytics—turning dashboards into narratives investors can latch onto. Source
Journalism
Newsrooms Get Real About AI, Ethics, and Speed Marisa Porto discusses how AI is rewriting the newsroom—from editing to ethical dilemmas. The real win? AI frees up reporters for deeper storytelling. But it also requires guardrails to protect against accuracy issues. Media comms teams need to prep for questions like: “Was this AI-assisted?” Source
Readers Want Transparency in AI-Generated News A new Poynter survey says audiences aren’t anti-AI—they just want clarity. Who wrote this? Was it edited by a bot? Transparency builds trust. Media-facing comms need to get ahead of this—clear disclosures could soon become a reputational must-have. Source
AI Turns News into a Two-Way Conversation AI tools are enabling audience-responsive journalism—real-time updates, tailored content, and feedback loops. It’s reshaping editorial strategy, and PR teams will need to pitch differently. Think less one-off announcement, more ongoing engagement cycle. Source
Americans Push Back Against Fully AI-Written News Despite the tech hype, a majority of U.S. readers still prefer human journalists, citing trust and nuance. The implication: AI is a tool, not a replacement. Human-centric storytelling remains the core of earned media credibility. Source
News Agencies Explore AI, But With Guardrails From Bangladesh to Berlin, newsrooms are exploring AI cautiously. AI is being tested for transcription and summarization, but editorial oversight remains key. This hybrid model may become the new norm—speed without sacrificing ethics. Source
Disinformation & Misinformation
AI Is Supercharging Climate Misinformation Experts warn that generative AI is accelerating climate-related misinformation, making false narratives harder to detect and debunk. For comms, it's a reminder that counter-messaging must be just as creative and quick—fact-checking alone isn’t enough anymore. Source
OpenAI Flags Manipulation as a Critical Risk OpenAI has labeled manipulation and deception as high-risk behaviors in generative AI. It’s a subtle but sharp shift in tone—and comms pros should pay attention. Reputation management in an AI world now includes anticipating how your brand could be spoofed, twisted, or weaponized. Source
U.S. Office Tracking Foreign Disinfo Gets Shut Down The U.S. just axed a key office monitoring foreign influence ops. That’s a big signal: disinfo risks are growing while government oversight contracts. Corporate comms and media teams may need to fill that vacuum with their own detection strategies—especially in election seasons or high-stakes cycles. Source
NATO Preps for AI-Driven Terror and Hybrid Threats NATO is ramping up defenses against AI-fueled misinformation and hybrid warfare. While it sounds geopolitical, the corporate implication is clear: disinformation isn’t just a political weapon—it’s a business risk, too. Brand resilience now includes misinformation monitoring. Source
Jobs
Breanna brings more new job goodness.
Andrea has more comms jobs (64 in fact), despite getting the dreaded “change in strategic focus meeting” herself)
And an interesting take on a potential new comms role in the making.
Projects
Some of you may recall my GPT called "Prompt Perfect" which aimed to provide you with a single strong prompt. Now, Perfect Prompts Every Time takes it further—delivering multiple high-quality prompts, each tailored to a different analytical angle to support sharper thinking and better decisions.
Prompt Focuses Include:
Data Analysis – uncover insights in the numbers
Scenario Evaluation – explore what-if outcomes
Insight Generation – reveal trends, patterns, or root causes
Plus Comparative Analysis, Stakeholder Shifting, Counterfactual Thinking
Each prompt includes:
A clear analytical focus
Quick pros and cons
Highlighted techniques—like trend analysis, temporal framing, and new additions like stakeholder perspective shifting and counterfactual thinking
You also get a recommended prompt to start with—so you can move quickly and confidently. I hope you find the updated version even more useful:
https://chatgpt.com/g/g-OxAYat3qf-perfect-prompts-every-time