The CommunicAItors Digest: Edition 4
Keeping you up-to-date with the impact of AI on communications
Thanks again for all the feedback, and new subscriber’s too. It seems clear that the comms world is still uncertain with the emerging role of virtual influencers and the low barrier to entry of election-influencing content - despite comprehensive rules to provide reasonable guardrails.
While the role of AI in comms is far from mature, one thing that keep occuring to me is whether or not we'll see the biggest step forwards in AI adoption when we think beyond how we can make existing processes more efficient and question whether those processes even still make sense at all.
Maybe more on that next week! Enjoy Edition 4:
Content Creation
AI Agents Transform Content Creation and Customer Service
AI is revolutionizing content creation and customer interactions, offering impressive efficiency gains while raising important questions about privacy and copyright. Communications professionals now face the challenge of skillfully integrating AI tools while preserving authenticity and adhering to ethical standards. [Source]
Legal Maze: AI-Generated Content in Entertainment
The entertainment industry is navigating complex legal waters surrounding AI-generated content, particularly in terms of copyright ownership and registration. This evolving landscape presents new challenges for communications professionals dealing with intellectual property rights in AI-assisted creative work. [Source]
AI Content Matches Human Writing in Google Rankings
A recent study reveals a surprising finding: AI-generated content performs on par with human-written content in Google rankings. This insight could reshape content creation strategies for communications professionals, potentially transforming approaches to SEO and digital content. [Source]
EU Copyright Reform: Adapting to AI Era
Proposals for EU copyright law reform to better accommodate AI are gaining momentum, with suggestions for a statutory remuneration right. If implemented, these changes could significantly alter how European communications professionals leverage AI for content creation and data mining. [Source]
Silent Albums and Pirated Books: AI's Copyright Showdown
The emergence of AI-generated "silent albums" and pirated books is igniting a copyright showdown, highlighting the complex legal challenges facing the content creation industry in the AI era. This development shows the need for communications professionals to stay abreast of rapidly evolving legal frameworks. [Source]
Influencers
AI Influencers: A Risky Bet for Brand Trust?
New research suggests a surprising twist: AI-powered influencers may pose greater risks to brand trust than their human counterparts, especially when promoting faulty products. This finding underscores the need for careful consideration in influencer marketing strategies involving virtual personalities. [Source]
The Secret Sauce of Influencer Authenticity Revealed
A comprehensive study has identified the secret sauce of influencer authenticity: expertise, connectedness, originality, transparency, and integrity. Understanding these key factors is crucial for communications professionals aiming to develop effective and trustworthy influencer partnerships. [Source]
AI-Generated Influencers Spark Ethical Debates
The rise of AI-generated influencers is sparking heated ethical debates, particularly regarding the creation of virtual personas representing marginalized groups. Communications professionals must navigate these complex ethical waters and anticipate potential public reactions when considering the use of AI influencers. [Source]
Executive Communications
2025 Comms Report: AI Reshapes Executive Communications
The 2025 Comms Report from Cision and PRWeek unveils significant industry shifts, including the proliferation of AI-powered strategies and the emergence of employee influencers. This comprehensive overview offers a roadmap for communications professionals navigating the evolving landscape of executive communications. [Source]
Internal Communications
Case Study: Rapid AI Adoption in the Workplace
A case study of rapid AI adoption within software company, “Employment Hero” provides a fascinating glimpse into the potential benefits and challenges of integrating AI into workplace processes. This real-world example offers valuable lessons for communications professionals (internal ones, especially) considering similar bold initiatives. [Source]
PR Measurement in the AI Age: Proving Value with Data
The evolving landscape of PR measurement, including challenges in data quality and the role of AI, is under the microscope. The article emphasizes the growing importance of demonstrating PR's value through accurate metrics, a crucial skill for communications professionals seeking to prove their impact and secure resources in an increasingly data-driven world. [Source]
Employee Sentiment Analysis: Key to Workplace Success
An exploration of employee sentiment analysis reveals its critical importance in workplace success. This insight is particularly valuable for internal communications professionals developing strategies to enhance employee engagement and foster a positive organizational culture in the AI era. [Source]
Media Relations/Journalism
AI Search Engines Rewrite Rules of Online Reputation
AI-driven search engines are reshaping the landscape of online reputation management by prioritizing authoritative, editorial content. This shift has significant implications for PR professionals in their efforts to shape brand credibility and manage online reputations effectively in an increasingly AI-dominated digital world. [Source]
Small-Town Innovation: AI Breathes New Life into Local Journalism
A small-town newspaper network's innovative use of AI in journalism demonstrates that AI adoption is not just for media giants. This case study illustrates the potential for AI to breathe new life into local journalism and community engagement, offering inspiring insights for communications professionals across various sectors. [Source]
Corporate Communications
Shaping Corporate Communications: 10 Trends To Watch in 2025
AI literacy, skills development, and training are becoming essential for communications professionals. The article emphasizes the need for communicators to navigate the rapidly evolving landscape with clarity and purpose, leveraging AI and data wisely to create meaningful, personalized content while ensuring messaging remains rooted in values and creates emotional resonance. [Source]
Changing Approach to AI
An interview with Isabel Vilela discusses how her approach to AI has evolved over a year, emphasizing the view of AI as an ecosystem rather than a singular tool. This perspective offers valuable insights for corporate communications professionals adapting to AI technologies. [Source]
Research is growing into impact of AI on Comms strategies
Research on reputation in the age of AI provides insights into how AI is impacting corporate image and communication strategies. This information is crucial for communications professionals managing brand reputation in an AI-driven landscape. Nice work Darryl and team. [Source]
Investor Relations
Revolutionizing Investor Relations: The Transformative Role of AI
AI is profoundly transforming investor relations, enhancing data analysis, optimizing communication, and enabling more effective investor engagement. The article explores how AI is reshaping companies’ communication with investors, advancing data analysis and reporting, and strengthening retail investor relations. [Source]
Looking Ahead: Top Investor Relations Trends for 2025
Investor relations professionals are facing a more technology-driven and complex landscape in large part due to the significant impact of AI on the investment markets themselves. The article discusses how AI is becoming fully embedded in the day-to-day work of IR teams and highlights the growing divide between businesses that fully embrace AI and those that lag behind. [Source]
Dis/Misinformation
AI Disinformation Could Threaten Africa’s Elections
As we saw last week in Germany, Artificial intelligence is being used to influence democratic processes in Africa. The article discusses how deepfakes, cheap fakes, and fake news are weapons that can be produced cheaply and endlessly, posing a threat to elections. It highlights the need for citizens and communications professionals to be aware of these challenges and develop strategies to combat AI-driven disinformation. [Source]
AI-pocalypse Now? Disinformation, AI, and the Super Election Year
The article explores how AI exacerbates the threat of disinformation operations by lowering the entry threshold for actors and providing more potent tools for creating and disseminating deceptive content. It discusses the trends in AI-powered disinformation and emphasizes the need for vigilance from governments, tech companies, and civil society. [Source]
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