The CommunicAItor's Digest: Edition 6

Helping you stay up-to-date with the impact of AI on communications

Disinformation continues to create headlines, with further evidence of Russian misinformation forming part of the material upon which AI tools have been trained, more elections are ramping up their disinformation identification efforts, and Pinterest has begun flagging AI-generated content to help users distinguish AI content from “actual”.

There’s also a fascinating emerging market for unused influencer content! You’ve got to read it to believe it! Enjoy!

Content Creation

SoftBank Bets on AI Content Creation with OpusClip

SoftBank is investing in OpusClip, an AI-powered content creation platform, highlighting the growing interest in AI-driven content production. This move shows the potential for AI to revolutionize the content creation process, making it faster and more accessible. Source.

IBM: AI in Content Supply Chains

Despite initial optimism, the integration of AI into content supply chains has been slower than expected. However, enthusiasm is still high, with organizations recognizing AI's potential to scale personalized experiences. Challenges include cost, organizational change (and capabilities), and risk mitigation. Source.

Pinterest Labels AI-Generated Images

Pinterest is introducing labels for AI-generated images to build transparency and trust in user-generated content. It’s an important symbol the growing need for authenticity in digital communications, as consumers are increasingly exposed to sythentic content and influencers. Source.

CapCut and AI Editing

CapCut's AI-powered video editing tools are transforming video production by automating complex tasks, making high-quality editing accessible to all. This enables creators to produce engaging content quickly, helping them stay on-pace with social content trends across channels. Source.

Adobe and Estée Lauder Partner on AI

The Estée Lauder Companies is leveraging Adobe's Firefly AI to streamline digital marketing campaigns, focusing on efficiency and creativity. This looks like it will have a meaningful impact on the speed of GTM efforts. Source.

AI in Healthcare Content Creation

AI slideshow makers are revolutionizing healthcare content by turning text into engaging videos quickly - much like market leader, Synthesia. It improves patient education and reduces content creation time, making it easier for healthcare professionals to communicate complex information simply and effectively. Source.

OpenAI's Creative Writing AI

OpenAI has developed a new AI model capable of creative writing, marking a significant shift towards task-specific AI. If robust and adaptable to writing styles, this could very likely change how content is created, allowing for faster, more personalized, and more authentic writing. Source.

Amarra Uses AI for E-commerce

Amarra, a formal gown distributor, uses AI to enhance efficiency in content creation and inventory management. ChatGPT help write product descriptions, reducing creation time by a staggering 60%. Source.

Trending Low-Quality AI Videos

The proliferation of low-quality AI-generated videos on social media platforms raises concerns about content quality and authenticity - and how content creators are able to game the algorithm easier than ever. Potentially another headache for the platforms to wrap their heads around! Source.

OpenAI Urges Fair Use Codification

OpenAI is advocating for the codification of fair use in AI training to address legal battles over copyrighted content. It further highlights the need for a quick and IMO, decisive, legal framework to support AI innovation while protecting intellectual property rights. Source.

Influencers

Unilever's AI and Influencer Strategy

Unilever plans to significantly increase its use of influencers and AI in marketing, aiming for at least one influencer per region globally. This an important shift towards more personalized and authentic brand engagement, although to what extent “fake” influencers play a role remains to be seen. Source.

Private Videos for AI Training

Troveo is paying influencers for unused video footage to train AI models. They offer cash in exchange for exclusive rights to "dark content" or simply, the content that didn;t ake the final cut from YouTubers or filmmakers. Creators can earn between $0.75 and $3 per minute of video, turning leftover footage into passive income.

It’s an interesting alternative model to AI companies that use public content without permission. Source.

RAD Intel Enhances RAD Score

RAD Intel has updated its RAD Score, an AI-driven metric for evaluating influencer content marketing effectiveness. This tool reflects the increasing reliance on data-driven insights to optimize influencer partnerships. Source.

Executive Communications

AI Summit on Creativity and Leadership

A recent AI summit focused on how AI can enhance creativity and leadership in business, highlighting the potential for AI to support strategic decision-making and innovation. It further confirms the role of AI in executive communications strategy and vision. Source.

Internal Communications

Concerns Over DeepSeek Use

Employees using DeepSeek, an AI tool, has raised concerns about data privacy and security within organizations - and usage policies. This clearly shows the need to develop and distribute clear policies and guidelines (and training) on AI usage in internal operations. Source.

McKinsey's AI Best Practices

According ot this report, only a fraction of companies follow all of McKinsey's AI best practices, indicating a gap in effective AI integration within internal communications and operations. As above, the report underscores the importance of adopting comprehensive AI strategies to improve adoption and compliance hand-in-hand. Source.

Investor Relations

Improper AI Strategy Costs

Companies with inadequate AI strategies risk losing nearly 30% of shareholder value as investors seek confidence that businesses are both aware, and prepared for an AI future. Source.

Journalism

News Corp's AI Model

News Corp is developing an AI model to enhance news production, reflecting the growing role of AI in journalism. This has great potential to increase the speed and efficiency of news delivery while retaining journalistic quality. Source.

AI Struggles with News Attribution

AI search engines face challenges in attributing news sources accurately according to this piece, which is now a common concern in SEO circles. How can/do AI tools correctly attribute to sources from which they have produced their answer. It also highlights the challenge of how publications create content for Generative Search Optimization (GSO) - the links that show up in Ai-generated results. Source.

Deepfake Detection Technology

An interesting piece on how journalists are advised on how to use deepfake detection technology to combat misinformation. Source.

AI Tools for Newsrooms

An AI tool could provide newsrooms with enhanced monitoring capabilities, allowing them to cover stories more effectively. Source.

Corporate Communications

Norm AI Raises Funds for Regulatory Agents

Norm AI has secured funding to develop regulatory AI agents, highlighting the growing importance of AI in compliance and corporate governance. Source.

McKinsey on State of AI

The pretty meaty McKinsey “State of AI” reports on the current state of AI, emphasizing its potential to transform business operations and communications strategies. Source.

Building a Resilient Organization

In a different, but no less useful report, McKinsey advises on how to build resilient organizations through strategic communications and AI integration. Source.

Disinformation, Misinformation

Mozilla on AI Misinformation

Mozilla discusses the challenges of AI-generated misinformation, emphasizing the need for strategies to combat false information and maintain digital trust. Source.

AI Tool to Combat Misinformation

A student has developed an AI tool to detect bias and misinformation in news articles, reflecting the growing role of AI in maintaining media integrity. Source.

Bonus: Job Section

I’m very aware of the job challenges many colleagues and friends face, so want to add a few links to some great role opportunities from well respected recruiters in Big Tech.

Brenna Lasky - ex-Meta, Salesforce, and Google recruitment. Roles here.

That’s all for this week, folks!