The CommunicAItor's Digest: Edition 14
Helping you stay up to date with how AI is affecting the comms discipline.
I've tried to trim this down so it's easier and quicker to consumer - and get to the good stuff, sooner. There's an important update to Prompt Perfect which will give you excellent prompts for your task (with little to no prompting knowledge needed) as well as an updated and broadened "Open to Work" section.
“We must accept finite disappointment but never lose infinite hope.”
– Martin Luther King Jr.
Content Creation
Kling 2.0 Advances AI Video Production
Kling 2.0 introduces enhanced capabilities, enabling users to create high-quality videos from simple prompts. This marks a meaningful shift in how communicators can produce compelling visual content without relying on expensive production teams. Source
TikTok's "AI Alive" Animates Photos into Videos
TikTok's "AI Alive" feature transforms static images into dynamic videos using AI prompts. It’s a clever move that makes video storytelling accessible to casual users and brands alike—particularly valuable for quick-turn, mobile-first campaigns. Source
Philips Collaborates with Google Cloud for AI-Driven Content Strategy
Philips partners with Google Cloud’s Vertex AI to streamline asset management and improve content consistency. This reflects a smart pivot toward scalable personalization—an increasingly critical advantage in global communications. Source
AI Personalization Enhances Email Marketing
A new report highlights how AI integration is reshaping email strategies through hyper-personalization. As inbox competition grows, leveraging AI to increase relevance isn’t optional—it’s a survival tactic. Source
Creators Integrate Generative AI Across Mediums
More creators are using generative AI for podcasts, videos, and newsletters. It’s rapidly becoming a baseline tool—less about novelty and more about maintaining speed and scale in content delivery. Source
Everneed AI Simplifies Content Automation
Everneed AI offers a suite of tools designed to automate and unify content workflows. For lean teams juggling high content volume, this kind of automation can be a game-changer. Source
AI Audio Usage Rises Among Marketers
New data shows rapid adoption of AI-generated audio, with over 80% of creators using it in some form. Synthetic voice is no longer a novelty—it’s becoming a reliable, cost-effective asset in the marketer’s toolkit. Source
Hedra Secures $32M to Develop Generative AI Platform
Hedra raised $32 million to advance its generative platform for digital characters. This points to a future where virtual spokespeople and brand personas are not just viable—but potentially strategic. Source
Influencer Marketing
AI Tools Anchor Influencer Campaigns in Data
AI is reshaping influencer marketing by grounding campaigns in data rather than perception. This shift allows brands to make informed decisions, enhancing the effectiveness and ROI of their influencer partnerships. Source
Endlss Introduces AI-Powered Influencer Platform
Endlss has launched an AI-driven platform designed to streamline influencer marketing workflows. By automating tasks like influencer discovery and campaign management, it offers brands a more efficient approach to their marketing strategies. Source
Exploring Alternatives to Grin for Influencer Marketing
As the influencer marketing landscape evolves, brands are seeking alternatives to traditional platforms like Grin. New tools offer diverse features, catering to specific needs such as advanced analytics, seamless integrations, and improved user experiences. Source(StoryClash)
Influencer-Driven Shopping Raises Data Privacy Concerns
A recent report highlights how influencer-led shopping experiences can compromise consumer payment data. Brands must navigate the balance between personalized marketing and protecting consumer privacy to maintain trust. Source
Corporate Communications
AI's Growing Role in Corporate Messaging
Companies are increasingly leveraging AI to craft and analyze corporate communications. While this enhances efficiency, there's a risk of homogenized messaging, underscoring the need for human oversight to maintain authenticity. Source
AI-Generated Art Simplifies Complex Concepts
AI-generated visuals are emerging as powerful tools to convey intricate ideas in corporate communications. By translating complex data into accessible imagery, companies can engage audiences more effectively. Source
Tesla Implements AI Agent for Service Communications
Tesla has introduced an AI agent to enhance its service communications, aiming to improve customer interactions and response times. This move reflects a broader trend of integrating AI to streamline customer service operations. Source
Addressing the Skills Mismatch in the AI Era
The rapid advancement of AI technologies has led to a skills gap in the workforce. Organizations must invest in upskilling and reskilling initiatives to ensure employees can effectively collaborate with AI tools. Source
AI Increases Insider Threat Risks
The proliferation of AI tools in the workplace has inadvertently heightened insider threat risks. Companies need to implement robust governance policies to mitigate potential security breaches stemming from unsanctioned AI usage. Source
Internal Communications
2025 Communications Playbook for Manufacturing
A new playbook offers strategies for manufacturing companies to navigate digital transformation, emphasizing AI integration in internal communications. This resource serves as a guide for enhancing employee engagement and operational efficiency. Source
Proofpoint Launches AI-Powered Governance Platform
Proofpoint has unveiled an AI-driven platform to oversee digital communications, ensuring compliance and mitigating risks. This tool aids organizations in maintaining regulatory standards across their communication channels. Source
DragonGC Introduces Advanced AI Tools for Compliance
DragonGC's latest AI tools aim to bolster corporate governance frameworks, facilitating proactive risk management. These innovations assist companies in upholding ethical practices and regulatory compliance. Source
Effective Internal Communications Boost Employee Retention
Strong internal communication strategies are linked to higher employee retention rates. By fostering transparency and engagement, companies can create a more committed and satisfied workforce. Source
Investor/Analyst Relations
Asian IR Summit Highlights AI's Role
The Asian Investor Relations Summit emphasized AI's growing influence in investor communications, offering tools for data analysis and engagement. Companies are encouraged to explore AI applications to enhance their investor relations strategies. Source
Contentsquare Unveils AI Agent for Analyst Functions
Contentsquare has introduced "Sense," an AI agent that performs analyst-like tasks, streamlining data interpretation. This tool assists communicators in delivering insights efficiently to stakeholders. Source
Journalism
OpenAI's ChatGPT Highlights Trust Issues
OpenAI's ChatGPT demonstrates challenges in maintaining trust, as AI-generated content may lack accuracy. Journalists and communicators must ensure AI tools are used responsibly to preserve credibility. Source
Teaching Journalism Students Generative AI
Educators are incorporating generative AI into journalism curricula, preparing students for evolving media landscapes. This approach equips future journalists with the skills to navigate AI-integrated newsrooms. Source
AI in News Media: Current Perceptions and Outlook
A study explores perceptions of AI in news media, indicating cautious optimism. Communicators should monitor these developments to adapt strategies accordingly. Source
Disinformation & Misinformation
Developing AI-Based Fake News Detection Systems
Implementing AI systems to detect fake news is crucial in combating misinformation. Communicators can leverage these tools to maintain information integrity and public trust. Source
Charity Warns of UK's Digital Misinformation Crisis
A charity highlights the UK's growing digital misinformation crisis, urging for increased fact-checking efforts. Communicators must prioritize accuracy to uphold public trust and counteract false narratives. Source
Available for work
Brenna Lasky has updated her list of tech jobs here.
The latest #comms and #hiring posts from the last week on LinkedIn.
This week's #commsjobs on LinkedIn from the last week.
Projects - updated Prompt Perfect
Open AI has provided more guidance on prompting with version 4.1 so I have taken a few moments to integrate these into Prompt Perfect.
I've also updated the output to better reflect what users want need most:
Three updated Prompt Types:
Recommended Prompt: Most accurate and task-specific.
Analytical Prompt: More detailed, for deep analysis.
Creative Prompt: Abstract and imaginative approach.
Improved Format:
Each prompt includes: focus, prompt, pros/cons, and techniques with examples.
New Prompting Techniques (from GPT-4.1):
Clear instructions
Step-by-step planning
Examples in context
Defined output format
Use of delimiters
Encouraged tool use
Persistent, agent-like behavior
Prompts that create better prompts
Multiple reasoning paths
Parallel thinking (Tree-of-Thought)
Smarter Behavior:
Defaults to analytical style
Adapts to creative or custom styles when asked
The below images are a sample response to the request to analyze a speech or keynote presentation:
